Welcome to the largest international industry association and community of Customer Advisory Board managers worldwide. Our mission is to:
If you’re managing or planning a Customer Advisory program then please download our Customer Advisory Board Strategy Guide, register for our next Conference to network and share best practices with other Customer Advisory Group managers, or view the Customer Advisory Board Member Research.
What is a Customer Advisory Board?
A Customer Advisory Board (CAB), also known as a Customer Advisory Council or Group, is a B2B growth strategy. A CAB involves regularly convening a group of influential customer executives who have a vested interest in overcoming industry challenges and shaping the corporations strategy. A well designed CAB will enable all members to develop solutions to grow their businesses.
Why create Customer Advisory Boards?
Business is personal. Now more than ever its imperative to build deeper relationships with your best customers. It's well known that your top 20% of clients typically generate 80% of your revenue. Engaging key players in these accounts in a Customer Advisory Council will deliver:
A Customer Advisory Board can drive significant new revenue if managed effectively.
"Can you run a Customer Advisory Board successfully online?"
This year we’re seeing more companies move their CAB’s online, as people become more reluctant to travel and best practices for new online technologies have evolved. The benefits are:
Please ask us a question using the Customer Advisory Board Contact form.