customer Advisory board .org
A Customer Advisory Board (CAB), also known as a Client Advisory Council, is a B2B sales & marketing program. The program involves regularly convening a small group of influential customers who have a vested interest in helping to shape the host company’s strategy. A well-designed customer advisory board will provide a forum for peer networking, while enabling all members to develop solutions to grow their businesses.
If you’re managing or planning a Customer Advisory Board program then please consider becoming a Member of our industry association.
We are the ONLY industry association worldwide focused on Customer Advisory Board success. If your organization has a Customer Advisory Board program or is evaluating the benefits of creating one, we encourage you to join our community to accelerate your plans. Purchase Membership here.
Business is personal. Now more than ever it's imperative to build deeper relationships with your best customers. It's well known that your top 20% of clients typically generate 80% of your revenue. Engaging key decision makers in these accounts through a Client Advisory Council or board will deliver:
Since our founding in 2009, the Customer Advisory Board .org has grown to over 500 members representing 32% of Fortune 1000 corporations. Our annual conference is a great place to share and learn best practices.