DEFINITION: What is a Customer Advisory Board?
A Customer Advisory Board (CAB), also known as a Client Advisory
Council, is a B2B sales & marketing program. The program
involves regularly convening a small group of influential customers who
have a vested interest in helping to shape the host company’s strategy. A
well-designed customer advisory board will provide a forum for peer
networking, while enabling all members to develop solutions to grow
FAQ: "Is a Customer Advisory Board a focus group?" No! Here's why:
Membership is typically made up of 10-15 senior executives (not necessarily the end product users) normally representing the 20% of your customers that generate more than 80% of your revenue.
Why create a Customer Advisory Board?
Business is personal. Now more than ever its imperative to build deeper relationships with your best customers. It's well known that your top 20% of clients typically generate 80% of your revenue. Engaging key decision makers in these accounts through a Client Advisory Council will deliver:
Customer Advisory Board .org CURRENT MEMBERS include: ABS Nautical, Americold Logistics, SAS, FedEx, Ultimate Software, Zywave, ATG, Alcatel Lucent, Deloitte, Humana, Lexis Nexis, HCL Technologies, Iron Mountain, National Instruments , BNP Media, TW Cable, Aetna, O2, BlueShield CA, Misys, MIL Corporation, Equifax, USAA, Cisco , Savvis, NAVTEQ, PNC Bank, Adobe, SVB Financial, SafeNET Inc, Bombardier, Cibavision, Netapp, Fujitsu, Fiserv, Schwab, Huntington National Bank, Bank of America, Ceva Logistocs, Cisco, Wells Fargo, CPP, Delta Private Jets, AT&T, InfoGroup, Integreon, Lynx Medical, Informatica, Qualcomm, Capital One, Wolters Kluwer, Polycom, The Standard Insurance Co, Neustar, Fiserv, Earthlink, Lawson, Infor, Ameriprise, McGraw-Hill, Progress Software, Volkswagen, Rabobank, HP, LDS Church, Autodesk, BazaarVoice, Ignite Advisory Group, Veris Industries, SwissRe, Morgan Thermal Ceramics, Sonora Quest Laboratories, Dell, Neolane among others...