Customer Advisory Conference 2012
Welcome to the larget conference focused on Customer Advisory Boards. Our agenda is broadly appealing to accommodate both people who are NEW to managing Customer Advisory Boards and seasoned practitioners. Leading industry experts will share best practices on how to engage executives and customers in advisory councils to increase loyalty and boost sales.
Eyal Danon from Ignite AG leads an ROI panel discussion with Jeff Tinker from Wells Fargo and Alison Tate, Adobe
The 8 Building Blocks of a successful CAB presented by Sean Geehan
Alumni from last years Customer Advisory Conference included:
Oracle, ING, Cisco, Aetna, HCL Technologies, AT&T, Adobe, SafeNET, Syncsort, Geehan Group, Informatica, Ingenix, Options, Mass Bay Consumer Railroad, Mvideo, National Instruments , First Line Software, Carl Zeiss Meditec , Ignite Advisory Group, Velocidi, Staples, Cornerstone OnDemand, QAS, Wells Fargo, PNC Bank, Experian, AmerisourceBergen, Schwab among others…
Example titles of Customer Advisory Conference attendees:
SVP Customer Advisory Council, Manager of Client Services, Manager of Product Management, Premier Customer Account Manager, Marketing, VP Operations, CMO, Senior Consultant, Business Development, Snr Mgr Corporate Marketing, Program Director Customer Advisory Councils , Snr Program Manager, Sr Field Marketing Manager, Head of Product Development, Dir Customer Marketing, VP Client Experience, Customer Advocacy Director, Client Services, GM Americas, Vice President Customer Care, Senior Director, Head of Marketing of Corporate Markets, Communications Manager, Program Director of Executive Forums, Sr Product Manager, Director of Marketing Programs, VP Global Accounts, SVP Marketing etc…
For 2012 we are incorporating a new bigger location and the emphasis is on even more interaction, more breakout sessions, roundtables and opportunities to socialize around the event. We look forward to seeing you there!
Evening Before (June 6th) 7pm Cocktails
AGENDA:
8:30 Coffee & Networking
9:00 Introductions & Objectives - Gavin Nathan, Founder of CustomerAdvisoryBoard.org
9:15 Executive Perspective: “The Importance of Customer Advisory Boards in driving profitable growth”
10:00 CAB Manager Presentation: “Elevating the role of the CAB” – Donna Cobb, Director of Customer Advisory Councils, AT&T
10:45 Break
11:00 CAB Manager Presentation: “How Advisory Councils Can Steer Your Strategy” – Gowri Shankar Vembu, Deputy General Manager, Global Head of Customer Intimacy, HCL
11:30 CAB Manager Presentation: “Building an Online CAB” Rhett Livengood, Director of Enterprise Solutions Development, Intel
12:15 Lunch Break
1:00 CAB Manager Presentation: “Member Engagement & Alumni CABs” – Millicent Calinog, SVP, Wells Fargo
1:45 Breakout session: Managing CAB Evolutionary Issues
* Beginner Track: The 8 Steps of CAB Creation – Sean Geehan, Author of B2B Executive Playbook
* Advanced Track: Moving from CAB 1.0 to CAB 2.0 - Eyal Danon, Founder of IGNITE AG
2:30 Facilitators share Top 3 Evolutionary findings with wider group
2:45 Break
3:00 Roundtable discussions: How to best deploy CABs in different sectors
- Finance (services)
- Information Technology (virtual product)
- Manufacturing (physical product)
3:45 Facilitators share Top 3 Use Cases with wider group
4:00 How do you tie CAB’s to other executive engagement programs? – Gavin Nathan, Founder of CustomerAdvisoryBoard.org
4:30 Meeting Close: What’s the one thing you’ve taken away…
Evening entertainment: TBD
HOTEL RESERVATIONS: We have a Special Rate of $179 for the Hyatt - please call (number to follow)
