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Customer Advisory Board Maturity Index

The Customer Advisory Maturity Index scores the sophistication of your Customer Advisory Council program. The outcome is a score which can be used to benchmark your organization alongside others in terms of Customer Advisory best practices and program evolution. The higher the Customer Advisory Board Maturity Model Score, the closer you are to a world-class program.

Please complete the 20 questions below (will take just 5 minutes) to receive your Customer Advisory Maturity Index Score and benchmark report:  

How is your program coordinated?
What % of your organizations geographic regions are covered by your program?
What % of products/business units are covered by your program?
What level in your organization is the program executive sponsor?
Do you have a dedicated annual program budget?
What is the typical member profile?
Who consumes data collected at Customer Advisory Board meetings? (select multiple)
What % of invitees attend meetings in person?
How many Customer Advisory interactions occur within a year (meetings/calls/events)?
Are your program performance metrics tied to any of the following (select multiple)?
What additional benefits are tracked from Customer Advisory Board interactions?
Do you have a CAB Charter?
Do you interview members on the agenda topics before each meeting?
Are customers surveyed on program satisfaction?
Do you score your members on their performance?
Do you offer incentives for client participation?
How frequently are advisory board members rotated?
Do you have any of the following (select multiple)?
What technology is used to manage the advisory board?
Are you a member of a community (like Customer Advisory Board .org) to share best practices?
Email address (to receive benchmark score)



Thank you.
We'll email your Customer Advisory Maturity Index Score within 24 hours!