Welcome to the largest conference WORLDWIDE focused on Customer Advisory Boards.


The Customer Advisory Board association conferences are excellent professional development venues regardless of your program size or maturity; last year 69% of our members had established programs and 21% were in their infancy. With so many best practices shared, and so many connections made, attendees leave energized and ready to implement new strategies to take their Customer Advisory Board programs to the next level.

We invite you to:

  •     Hear how leading B2B marketing practitioners are engaging their TOP customers
  •     Challenge your thinking on how Customer Advisory Boards can drive business value
  •     Get tips, tools and best practices you can use immediately with your customers
  •     Network with fellow industry professionals on the leading edge of B2B customer engagement 

Example titles of Customer Advisory Board conference attendees: 

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Last year, 90% of the 50 attendees rated the conference as Good/Excellent and 95% said they would attend the event again.

DRAFT Agenda

Tuesday December 5th 2017 - Welcome Reception 7-9pm social networking with appetizers & refreshments in downtown San Francisco

Wednesday December 6th 2017 - Meeting Center - San Francisco CA


8:00 – Breakfast buffet & Networking
8:45 – Welcome & Meeting Objectives 
8:50 – “Executive Sponsor Perspectives on CAB Program” TBD
9:45 – "CAB Manager Session" – TBD
10:30 – Refreshment Break 
11:00 – "CAB Manager Session" – TBD
11:45 – "Facilitator Perspectives" - TBD
12:30 – Lunch & Group Photo
1:30 – "CAB Manager Session" - TBD
2:15 – "CAB Manager Session" - TBD
3:00 – Refreshment Break
3:30 – Roundtable Discussion: What are the Top 3 Challenges you face managing Customer Advisory Board Programs? What are the Top 3 Solutions to these?
4:10 – Group Readouts
4:20 – Meeting Summary
4:30 – Meeting Close

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DECEMBER 5-6th in San Francisco

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SVP Marketing, Sr Product Manager, Director of Customer Marketing, Manager of Client Services, Manager of Product Management, Premier Customer Account Manager, Marketing, VP Operations, CMO, Senior Consultant, Business Development, Snr Mgr Corporate Marketing, Program Director Customer Advisory Councils , Snr Program Manager, Sr Field Marketing Manager, Head of Product Development, Dir Customer Marketing, VP Client Experience, Customer Advocacy Director, GM Americas, Vice President Customer Care, Senior Director, Head of Marketing of Corporate Markets, Communications Manager, Program Director of Executive Forums, etc

2017 Customer Advisory Board .org Conference

"This will be the largest gathering of CAB managers and practitioners worldwide." Eyal Danon, Founder, Ignite Advisory Group

DOWNLOAD Last Year's 2016 CONFERENCE BROCHURE

Previous Years Attendees have included:


Oracle, IBM, HP, Intel, Cisco, Aetna, HCL Technologies, AT&T, Adobe, SafeNET, Syncsort, Informatica, National Instruments , First Line Software, Ignite Advisory Group, Staples, Cornerstone OnDemand, QAS, Wells Fargo, PNC Bank, Experian, AmerisourceBergen, Schwab, Iron Mountain, Pershing, Ryder, ebay, Daimler Trucks, Wolters Kluwer, Sitecore among others…