Welcome to the largest conference WORLDWIDE focused on Customer Advisory Boards.


The Customer Advisory Board association conferences are excellent professional development venues regardless of your program size or maturity; last year 69% of our members had established programs and 21% were in their infancy. With so many best practices shared, and so many connections made, attendees leave energized and ready to implement new strategies to take their Customer Advisory Board programs to the next level.

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SVP Marketing, Sr Product Manager, Director of Customer Marketing, Manager of Client Services, Manager of Product Management, Premier Customer Account Manager, Marketing, VP Operations, CMO, Senior Consultant, Business Development, Snr Mgr Corporate Marketing, Program Director Customer Advisory Councils , Snr Program Manager, Sr Field Marketing Manager, Head of Product Development, Dir Customer Marketing, VP Client Experience, Customer Advocacy Director, GM Americas, Vice President Customer Care, Senior Director, Head of Marketing of Corporate Markets, Communications Manager, Program Director of Executive Forums, etc

"This will be the largest gathering of CAB managers and practitioners worldwide." Eyal Danon, Founder, Ignite Advisory Group

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Previous Years Attendees have included:


Oracle, IBM, HP, Intel, Cisco, Aetna, HCL Technologies, AT&T, Adobe, SafeNET, Syncsort, Informatica, National Instruments , First Line Software, Ignite Advisory Group, Staples, Cornerstone OnDemand, QAS, Wells Fargo, PNC Bank, Experian, AmerisourceBergen, Schwab, Iron Mountain, Pershing, Ryder, ebay, Daimler Trucks, Wolters Kluwer, Sitecore among others… 

Last year, 90% of the 50 attendees rated the conference as Good/Excellent and 95% said they would attend the event again.

DRAFT Agenda

Monday December 4th 2017 - Welcome Reception 7-9pm social networking with appetizers & refreshments in downtown San Mateo

Tuesday December 5th 2017 - Hilton Garden Inn, 2000 Bridgepointe Circle, San Mateo, CA 94404


8:00 a.m. Breakfast Buffet & Registration
8:45 a.m. Welcome & Meeting Objectives – Gavin Nathan, Founder CustomerAdvisoryBoard.org
8:50 a.m. “From Customer Advisory to Advocacy: The Evolution of the B2B CAB” – Laura Ramos, VP, Principal Analyst, Forrester Research
9:30 a.m.   "Start, Evolve or Retire an Advisory Board: A Continuous Assessment" – Sonang Kim, Director, Executive Boards, Oracle
10:20 a.m. Refreshment Break 
10:50 a.m. "Determining CAB ROI and Closing the Feedback Loop with Customers" – Lauren Johnson, Digital Marketing Customer Advisory Board Program Manager, Adobe
11:40 a.m. “Top CAB Challenges and Strategies to Overcome Them” – Jennifer Kaczmarczyk, Senior Manager, Product Marketing, Healthcare Solutions, Transunion
12:30 p.m. Lunch & Group Photo
1:30 p.m. "Facilitation Techniques to Increase CAB Member Engagement and Drive Better Insights" – Eyal Danon, President, Ignite Advisory Group
2:30 p.m. "Strategies for a Startup to Recruit C-level Members to a CAB" – Allyson Houser, Senior Marketing Manager, Pindrop
3:15 p.m. Refreshment Break 
3:30 p.m. Roundtable Discussion: What are the Top 3 Challenges you face managing Customer Advisory Board Programs? What are the Top 3 Solutions to these?
4:10 p.m. Group Readouts
4:20 p.m. Meeting Summary & Close



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2017 Customer Advisory Board .org Conference

We invite you to:

  •     Hear how leading B2B marketing practitioners are engaging their TOP customers
  •     Challenge your thinking on how Customer Advisory Boards can drive business value
  •     Get tips, tools and best practices you can use immediately with your customers
  •     Network with fellow industry professionals on the leading edge of B2B customer engagement 

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DECEMBER 5th in San Mateo, CA